A Switzerland-based consultancy firm, Erfolgswelle, which started out branding of organizations - has
moved into branding humans. The firm charges parents over $29,000 (N5.7milion) to help them name their child.
The company allows parents-to-be to outsource the "huge" task of naming their offspring. Beyond finding the right name for a child, Erfolgswelle says that it will create the right name - with just the right
rhythm and history to suit your offspring.
The firm checks that a prospective baby name has not already been trademarked.Historians also scrutinise the name's origin and background.
Unbelievable!
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